{"id":1666,"date":"2022-02-02T13:48:14","date_gmt":"2022-02-02T08:18:14","guid":{"rendered":"https:\/\/codequotient.com\/blog\/?p=1666"},"modified":"2024-02-14T18:20:47","modified_gmt":"2024-02-14T12:50:47","slug":"books-read-during-startup-journey-lasting-impact","status":"publish","type":"post","link":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/","title":{"rendered":"5 Books I Read During My Startup Journey and Their Lasting Impact"},"content":{"rendered":"

I am an ardent believer in the fact that leaders are readers. In my entrepreneurial growth, I have received guidance from mentors and professional contacts. Then, of course, my education and learning guided me. However, books remain my primary choice when I wish to re-ignite that innovating spark in me.<\/p>\n

An entrepreneurial journey is never a smooth sail, as many of us might experience. Therefore, it is wise to learn from others\u2019 experiences to run a business successfully in many real-life situations. Unfortunately, we have a limited scope for learning by doing<\/a>. This is why I prefer reading entrepreneurial books as and when time permits.<\/p>\n

Sure, my routine brims with meetings, deadlines, customer engagement and other crucial business tasks. But I can\u2019t stand the guilt of missing out on the joy of reading and learning despite a tight schedule.<\/b><\/p>\n

Guess who inspires me in reading?<\/strong> Renowned investors and successful leaders, who all take pride in being bookworms.<\/p>\n

Do you know that Warren Buffet read 600 to 1,000 pages daily in the early days of his career?<\/strong> Even now, he dedicates 80% of his day to reading.<\/p>\n

Similarly, Bill Gates is another world-renowned book lover. He also blogs his thoughts and learnings from book reading.<\/p>\n

5 Books That Inspired My Entrepreneual Journey<\/b><\/h2>\n

I would like to introduce to you five books I have read during my startup journey and how they made an indelible impression on my thought process.<\/p>\n

1. <\/b>How to Change: The Science of Getting From Where You Are to Where You Want to Be<\/i><\/b>, by Katy Milkman<\/b><\/h3>\n

Switching to full-time entrepreneurship demands behavioural change. We must eliminate habits that can hinder our growth and adopt those that push us towards success.<\/p>\n

This book reveals the related behavioural science hidden in accomplishing this behavioural change.<\/p>\n

I suggest this book to anyone passionate about inculcating the necessary change to elevate themselves professionally.<\/p>\n

2. <\/b>The Founder\u2019s Dilemmas: Anticipating and Avoiding the Pitfalls that Can Sink a Startup<\/i><\/b>, by Noam Wasserman<\/b><\/h3>\n

Let me put figures first before telling you why I loved this book.<\/p>\n

The success rate of startups falls every year. Not every startup makes it to a decade of successful journey.<\/p>\n

A staggering 50% of startups fail in the first five years.<\/b> Do you know why?<\/strong><\/p>\n

Pitfalls and disastrous mistakes are often the culprits.<\/p>\n

The Founder\u2019s Dilemmas<\/i> discusses this situation from end to end. It guides how decisions made by founders can make or break their success journey.<\/p>\n

Plus, it focuses on eliminating such pitfalls and attaining the much-needed balance between resource pooling and business growth.<\/p>\n

3. <\/b>Smartcuts: How Hackers, Innovators, and Icons Accelerate Success<\/i><\/b>, by Shane Snow<\/b><\/h3>\n

Have you ever wondered how some startups grow to billion babies in just a couple of months?<\/strong><\/p>\n

Because their founders know the real secret behind growing them\u2013 the mentality that converts negative feedback to optimism; plus, they also have mentoring traits that bring the best out of their teams.<\/p>\n

Smartcuts<\/i> debunks many success myths and opens up secrets to intelligent work to accomplish a lot quickly.<\/p>\n

4. <\/b>Funding Your Startup: And Other Nightmares<\/i><\/b>, by Dhruv Nath and Sushanto Mitra<\/b><\/h3>\n

If there is the worst nightmare to kickstart a startup, indisputably, it is funding.<\/p>\n

Trying your luck at sharks and winning the big fat check can make or break your entrepreneurial dream.<\/p>\n

Funding Your Startup<\/i> throws invaluable insights into why some startups fail at funding.<\/p>\n

The book also brings together the experiences and suggestions of established startup founders such as Deep Kalra of MakeMyTrip<\/b>, Yashish Dahiya of PolicyBazaar<\/b>, Dinesh Agarwal of IndiaMART<\/b> Sairee Chahal of SHEROES.<\/b><\/p>\n

The persistent framework that the authors developed to improve the chances of funding will surely help you.<\/p>\n

5. <\/b>What You Do is Who You Are: How to Create Your Business Culture<\/i><\/b>, by Ben Horowitz<\/b><\/h3>\n

What elevates an excellent startup to great? Funding? Marketing? Scaling?<\/strong><\/p>\n

While all these factors play their role, I believe leadership predominates in a startup’s reputation. And reputation is a magnet that attracts or repels customer trust.<\/p>\n

Ben Horowitz discusses what makes a founder a good leader and how to become one.<\/p>\n

Till I read this book, I was under the notion that startups thrive through marketing.<\/p>\n

But, What You Do is Who You Have <\/i>shattered this idea and taught me that good leadership is a cornerstone for a startup\u2019s success.<\/p>\n

Ignite your Inner Selves by Reading<\/b><\/h2>\n

\"Ignite-your-inner-selves-by-reading\"<\/p>\n

As Guy Kawasaki, Co-Founder of Alltop and Entrepreneur, says, \u201cIdeas are easy. Implementation is hard.\u201d<\/p><\/blockquote>\n

Thanks to the unforeseen hurdles and lack of experience, the startup journey can, at times, be depressing and demotivating.<\/b> We might feel like giving it all up, which is when we must realise the responsibility on our shoulders and why we have come this far.<\/p>\n

At such a juncture, reading can help correct our approaches.<\/b> I am sure these books will kindle your leadership spirit, bolster entrepreneurship traits and drive you towards realising your startup dreams.<\/p>\n

Until then, wish you the best of luck and hard work. Happy reading.<\/p>\n","protected":false},"excerpt":{"rendered":"

I am an ardent believer in the fact that leaders are readers. In my entrepreneurial growth, I have received guidance from mentors and professional contacts. Then, of course, my education and learning guided me. However, books remain my primary choice when I wish to re-ignite that innovating spark in me. An entrepreneurial journey is never…<\/p>\n","protected":false},"author":1,"featured_media":1669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131],"tags":[28,33],"class_list":{"0":"post-1666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-software-engineering-bootcamp","8":"tag-startup","9":"tag-tech-career-advice","10":"nt-post-class","11":"","14":"excerpt-none"},"acf":[],"yoast_head":"\n5 Books I Read During My Startup Journey and Their Lasting Impact - CodeQuotient<\/title>\n<meta name=\"description\" content=\"Startup founders make mistakes and taste the bitterest failures. Here\u2019re 5 books that helped me remain steadfast in my journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Books I Read During My Startup Journey and Their Lasting Impact - CodeQuotient\" \/>\n<meta property=\"og:description\" content=\"Startup founders make mistakes and taste the bitterest failures. Here\u2019re 5 books that helped me remain steadfast in my journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"CodeQuotient\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/codequotient\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-02T08:18:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-14T12:50:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codequotient.com\/blog\/wp-content\/uploads\/2022\/02\/5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t<meta property=\"og:image:height\" content=\"774\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Team CodeQuotient\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@codequotient\" \/>\n<meta name=\"twitter:site\" content=\"@codequotient\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team CodeQuotient\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/books-read-during-startup-journey-lasting-impact\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/books-read-during-startup-journey-lasting-impact\\\/\"},\"author\":{\"name\":\"Team CodeQuotient\",\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/#\\\/schema\\\/person\\\/d84614276ce2ccc8578c447a515c02f8\"},\"headline\":\"5 Books I Read During My Startup Journey and Their Lasting Impact\",\"datePublished\":\"2022-02-02T08:18:14+00:00\",\"dateModified\":\"2024-02-14T12:50:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/books-read-during-startup-journey-lasting-impact\\\/\"},\"wordCount\":832,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/books-read-during-startup-journey-lasting-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact.jpg\",\"keywords\":[\"Startup\",\"Tech Career Advice\"],\"articleSection\":[\"Software Engineering Bootcamp\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/codequotient.com\\\/blog\\\/books-read-during-startup-journey-lasting-impact\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/books-read-during-startup-journey-lasting-impact\\\/\",\"url\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/books-read-during-startup-journey-lasting-impact\\\/\",\"name\":\"5 Books I Read During My Startup Journey and Their Lasting Impact - CodeQuotient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/books-read-during-startup-journey-lasting-impact\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/books-read-during-startup-journey-lasting-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact.jpg\",\"datePublished\":\"2022-02-02T08:18:14+00:00\",\"dateModified\":\"2024-02-14T12:50:47+00:00\",\"description\":\"Startup founders make mistakes and taste the bitterest failures. Here\u2019re 5 books that helped me remain steadfast in my journey.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/books-read-during-startup-journey-lasting-impact\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/codequotient.com\\\/blog\\\/books-read-during-startup-journey-lasting-impact\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/books-read-during-startup-journey-lasting-impact\\\/#primaryimage\",\"url\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact.jpg\",\"contentUrl\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact.jpg\",\"width\":1480,\"height\":774,\"caption\":\"5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/books-read-during-startup-journey-lasting-impact\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Books I Read During My Startup Journey and Their Lasting Impact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/\",\"name\":\"CodeQuotient\",\"description\":\"Resources to be a better programmer\",\"publisher\":{\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/#organization\",\"name\":\"CodeQuotient\",\"url\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/codequotient-logo.png\",\"contentUrl\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/codequotient-logo.png\",\"width\":238,\"height\":104,\"caption\":\"CodeQuotient\"},\"image\":{\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/codequotient\",\"https:\\\/\\\/x.com\\\/codequotient\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/codequotient\",\"https:\\\/\\\/www.instagram.com\\\/codequotient\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/#\\\/schema\\\/person\\\/d84614276ce2ccc8578c447a515c02f8\",\"name\":\"Team CodeQuotient\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/612e6d66a89f62c087fb5a3e21cc59e53d1478a67562e8d08ec755a92ada292b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/612e6d66a89f62c087fb5a3e21cc59e53d1478a67562e8d08ec755a92ada292b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/612e6d66a89f62c087fb5a3e21cc59e53d1478a67562e8d08ec755a92ada292b?s=96&d=mm&r=g\",\"caption\":\"Team CodeQuotient\"},\"sameAs\":[\"https:\\\/\\\/blog.codequotient.com\"],\"url\":\"https:\\\/\\\/codequotient.com\\\/blog\\\/author\\\/codequotient\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Books I Read During My Startup Journey and Their Lasting Impact - CodeQuotient","description":"Startup founders make mistakes and taste the bitterest failures. Here\u2019re 5 books that helped me remain steadfast in my journey.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/","og_locale":"en_GB","og_type":"article","og_title":"5 Books I Read During My Startup Journey and Their Lasting Impact - CodeQuotient","og_description":"Startup founders make mistakes and taste the bitterest failures. Here\u2019re 5 books that helped me remain steadfast in my journey.","og_url":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/","og_site_name":"CodeQuotient","article_publisher":"https:\/\/www.facebook.com\/codequotient","article_published_time":"2022-02-02T08:18:14+00:00","article_modified_time":"2024-02-14T12:50:47+00:00","og_image":[{"width":1480,"height":774,"url":"https:\/\/codequotient.com\/blog\/wp-content\/uploads\/2022\/02\/5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact.jpg","type":"image\/jpeg"}],"author":"Team CodeQuotient","twitter_card":"summary_large_image","twitter_creator":"@codequotient","twitter_site":"@codequotient","twitter_misc":{"Written by":"Team CodeQuotient","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/#article","isPartOf":{"@id":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/"},"author":{"name":"Team CodeQuotient","@id":"https:\/\/codequotient.com\/blog\/#\/schema\/person\/d84614276ce2ccc8578c447a515c02f8"},"headline":"5 Books I Read During My Startup Journey and Their Lasting Impact","datePublished":"2022-02-02T08:18:14+00:00","dateModified":"2024-02-14T12:50:47+00:00","mainEntityOfPage":{"@id":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/"},"wordCount":832,"commentCount":0,"publisher":{"@id":"https:\/\/codequotient.com\/blog\/#organization"},"image":{"@id":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/codequotient.com\/blog\/wp-content\/uploads\/2022\/02\/5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact.jpg","keywords":["Startup","Tech Career Advice"],"articleSection":["Software Engineering Bootcamp"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/","url":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/","name":"5 Books I Read During My Startup Journey and Their Lasting Impact - CodeQuotient","isPartOf":{"@id":"https:\/\/codequotient.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/#primaryimage"},"image":{"@id":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/codequotient.com\/blog\/wp-content\/uploads\/2022\/02\/5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact.jpg","datePublished":"2022-02-02T08:18:14+00:00","dateModified":"2024-02-14T12:50:47+00:00","description":"Startup founders make mistakes and taste the bitterest failures. Here\u2019re 5 books that helped me remain steadfast in my journey.","breadcrumb":{"@id":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/#primaryimage","url":"https:\/\/codequotient.com\/blog\/wp-content\/uploads\/2022\/02\/5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact.jpg","contentUrl":"https:\/\/codequotient.com\/blog\/wp-content\/uploads\/2022\/02\/5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact.jpg","width":1480,"height":774,"caption":"5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact"},{"@type":"BreadcrumbList","@id":"https:\/\/codequotient.com\/blog\/books-read-during-startup-journey-lasting-impact\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/codequotient.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Books I Read During My Startup Journey and Their Lasting Impact"}]},{"@type":"WebSite","@id":"https:\/\/codequotient.com\/blog\/#website","url":"https:\/\/codequotient.com\/blog\/","name":"CodeQuotient","description":"Resources to be a better programmer","publisher":{"@id":"https:\/\/codequotient.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/codequotient.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/codequotient.com\/blog\/#organization","name":"CodeQuotient","url":"https:\/\/codequotient.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/codequotient.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/codequotient.com\/blog\/wp-content\/uploads\/2020\/12\/codequotient-logo.png","contentUrl":"https:\/\/codequotient.com\/blog\/wp-content\/uploads\/2020\/12\/codequotient-logo.png","width":238,"height":104,"caption":"CodeQuotient"},"image":{"@id":"https:\/\/codequotient.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/codequotient","https:\/\/x.com\/codequotient","https:\/\/www.linkedin.com\/company\/codequotient","https:\/\/www.instagram.com\/codequotient\/"]},{"@type":"Person","@id":"https:\/\/codequotient.com\/blog\/#\/schema\/person\/d84614276ce2ccc8578c447a515c02f8","name":"Team CodeQuotient","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/612e6d66a89f62c087fb5a3e21cc59e53d1478a67562e8d08ec755a92ada292b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/612e6d66a89f62c087fb5a3e21cc59e53d1478a67562e8d08ec755a92ada292b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/612e6d66a89f62c087fb5a3e21cc59e53d1478a67562e8d08ec755a92ada292b?s=96&d=mm&r=g","caption":"Team CodeQuotient"},"sameAs":["https:\/\/blog.codequotient.com"],"url":"https:\/\/codequotient.com\/blog\/author\/codequotient\/"}]}},"featured_image_src":"https:\/\/codequotient.com\/blog\/wp-content\/uploads\/2022\/02\/5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact.jpg","featured_image_src_square":"https:\/\/codequotient.com\/blog\/wp-content\/uploads\/2022\/02\/5-Books-I-Read-During-My-Startup-Journey-and-Their-Lasting-Impact.jpg","author_info":{"display_name":"Team CodeQuotient","author_link":"https:\/\/codequotient.com\/blog\/author\/codequotient\/"},"_links":{"self":[{"href":"https:\/\/codequotient.com\/blog\/wp-json\/wp\/v2\/posts\/1666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codequotient.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codequotient.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codequotient.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/codequotient.com\/blog\/wp-json\/wp\/v2\/comments?post=1666"}],"version-history":[{"count":4,"href":"https:\/\/codequotient.com\/blog\/wp-json\/wp\/v2\/posts\/1666\/revisions"}],"predecessor-version":[{"id":1672,"href":"https:\/\/codequotient.com\/blog\/wp-json\/wp\/v2\/posts\/1666\/revisions\/1672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codequotient.com\/blog\/wp-json\/wp\/v2\/media\/1669"}],"wp:attachment":[{"href":"https:\/\/codequotient.com\/blog\/wp-json\/wp\/v2\/media?parent=1666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codequotient.com\/blog\/wp-json\/wp\/v2\/categories?post=1666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/codequotient.com\/blog\/wp-json\/wp\/v2\/tags?post=1666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}