{"id":899,"date":"2021-10-24T15:14:50","date_gmt":"2021-10-24T09:44:50","guid":{"rendered":"https:\/\/codequotient.com\/blog\/?p=899"},"modified":"2024-02-14T18:26:45","modified_gmt":"2024-02-14T12:56:45","slug":"why-is-this-the-era-of-culture-add-recruitment","status":"publish","type":"post","link":"https:\/\/codequotient.com\/blog\/why-is-this-the-era-of-culture-add-recruitment\/","title":{"rendered":"Why is this the Era of \u2018Culture Add\u2019 Recruitment?"},"content":{"rendered":"

Hiring for \u201cculture add\u201d<\/b> is the latest buzzword when it comes to recruitment in this era. This concept of culture add is a proper deviation from the previously accepted and established concept of \u2018culture fit.\u2019 Therefore, today executives are encouraged to hire employees who can bring in fresh ideas and new perspectives to the company based on the concept of culture add.<\/p>\n

How did Culture Add Come into Perspective?<\/b><\/h2>\n

New hires should not only gel with the company’s beliefs but should also advocate for the company’s mission and vision. According to Harvard Business Review<\/b>, the concept of culture fit defines a required alignment between the mission of the company and that of the employee\u2019s values and beliefs.<\/p>\n

However, many hiring managers also felt that this concept of culture fit could create a massive group of individuals who think and act similarly<\/b>, a phenomenon that would jeopardise creativity and encourage bias.<\/p>\n

This concept would encourage a culture of group thinking, which would be especially dangerous in the tech industry. The tech industry is directly affected by market changes and a lack of innovation. In such scenarios, the concept of cultural fit can be a threat rather than an advantage.<\/p>\n

These aspects gave rise to the alternative concept of the \u2018culture add\u2019 phenomenon.<\/p>\n

What is the Culture Add Concept?<\/b><\/h2>\n

\"What-is-the-Culture-Add-Concept\"<\/p>\n

The Culture adds concept, which is the latest hype in tech companies, encourages hiring individuals who can think differently intellectually and come up with new ideas.<\/p>\n

This Culture adds concept encourages a more diverse workforce. Instead of recruiting an employee who fits into the company\u2019s culture, companies recruit someone slightly different. T<\/b>hus can add value to the company’s culture in a new way.<\/p>\n

In this way, when you combine people who think differently<\/b> (yes, that\u2019s how Apple Inc.\u2019s tagline sounds). You get what is termed as “Cognitive Elaboration”. Cognitive Elaboration<\/i> is the combination of new inputs and ideas with existing information or prior knowledge. As a result, such diverse teams are smarter.<\/p>\n

Why is this the Era of Culture Add?<\/b><\/h2>\n

Cultural add phenomena will enhance the chances that the recruit will reflect the company’s ethics and values and bring in diverse opinions and specialised skills that will help improve the team and the overall company culture.<\/p>\n

Various studies<\/a> have shown that diverse teams are much more intelligent. In addition, the concept of culture add also brings in a vital element, namely, it showcases where the company’s blind spots are located. When the company approaches the problem from a fresh perspective, one can find out where there is a lag and what aspects and approaches the company is missing.<\/p>\n

After the Covid-19 pandemic, people’s ideas about work have changed a lot. Since all companies and people have been through big changes in their personal and professional lives, now is the right time for companies to change how they think and work. One part of this is to think about cultural add-ons. When the rules of the game change, new ideas and points of view are needed. So it’s not surprising that culture ads are popular now.<\/p>\n

How can Companies Hire Effectively for Culture Add?<\/b><\/h2>\n

This involves looking back at and rethinking various aspects of hiring right from resumes to conducting interviews and arriving at a decision. Here are some nuances to consider:<\/p>\n