With the IT environment progressing, staying up to date is becoming more important for success. Many projects and products are failing due to a lack of clear goals and consistent effort. In this article, we’ll be covering how exactly you can utilise the “Landings Over Launches” strategy for success.
What Is “Landings Over Launches”?
The term “Landings Over Launches” is interpreted as focusing on smaller goals in order to reach success. This can be done in various methods whether it is IT hiring, building a new product, or more.
For example, if you are hiring for an IT company, does your task end when you have found a pool of candidates?
No. Interviews, clear communication, post-hiring reviews, etc. are important factors to ensure that the process of hiring was a success. On the other hand, stopping at an early stage of the process may leave you with candidates who are not suitable for the job. Thus, focusing on landings are important in any industry or process.
Also Read: How to Hire Developers the Right Way and 5 Key Takeaways
A company that does landings best is Google. With various products and services, they know when and how to focus on the end goal and truly provide services and products that users can benefit from. Let’s understand how Google is ahead of the game in 2022.
What Does Google Do?
When it comes to keeping “landings over launches”, Google is one of the best. They have produced various products and have always reached success. A prime example of this would be The Google Search Engine. The search results are built up from the continuous crawling of the web and various analytics such as the click-through rate and return rate.
Now, instead of focusing on the number of people that clicked on a search result (click-through rate), Google takes into account for example, the people who left the page immediately which is known as the return rate. This produces a comprehensive understanding of the product, can improve user experience, and provide them with what they need.
This strategy of “landings over launches” can be incorporated into all kinds of businesses, projects, and products.
5 Ways You Can Follow The ”Landings Over Launches” Strategy
1) Set a clear criteria to define “success”
The definition of success should be clearly specified from the initial stages of your project. This could mean a certain number of sales or a set criteria. For example, in the case of an IT hiring round, the criteria of success could be finding a certain number of suitable candidates who accept the job offer.
Having clear goals and criterias set help you shift the focus from launching to landing. Moreover, it keeps you grounded and focused until you reach your end goal
2) Always keep your end goal in mind
For any kind of project, focusing on the steps and celebrating each achievement can often lead to losing sight of the end goal. Imagine if a recruitment manager celebrated finding two candidates but forgot to explain the job to them or waited for their reply. Not only would it be a pre-emptive celebration, but it could also lead to extra work if the candidates declined.
Also Read: Top MUST-Have Skills Recruiters Look For While Hiring Tech Talent
Due to this, teams must always keep themselves focused on the end goal. While it is not bad to be happy and confident about each achievement, your true celebration should happen when the project is completed or the product is successful.
3) Focus on your analytics
Whether you are working on launching a new product or designing a new app, analytics is an important factor in gauging success.
Using data collected from the market and integrating it into your plan will help you understand the post-launch statistics and how or if you can work towards a great landing.
4) Keep your effort consistent
A common error many young professionals make is focusing their efforts on the launch and then gradually slacking off. While the launch is surely an important part of any process, it is not the end of the line. There are countless things that require proper planning and consistent effort for a project i.e. from its launch to its actual success or the landing.
This is important in today’s world as marketing plays a huge role in the success of products. Just launching a product may get you into the market but creating a customer base requires consistent effort which in turn can improve your product. This will not only help you create but it will help you create something that is successful.
5) Know when to stop
While it is quite difficult, any process or project needs to have an end point This could be due to a variety of reasons such as lack of consumer acceptance or financial loss. Whether it was caused due to internal error or external factors, knowing when to stop will save you from unnecessary losses and act as a learning experience. Although it may be depressing, the knowledge you gained can be utilised to make sure you succeed in the next project.
Industry Insights: What’s Coming for the IT Industry in 2022
Conclusion
In the IT industry, the environment is ever-changing and keeping up with the latest and most effective strategies is always important. Thus, incorporating a focus on the landings can truly benefit your next design, software, hire, or even personal project in a fruitful manner.
If you are looking for more useful information and are involved in the IT field, check out our CodeQuotient blog to stay updated about the latest updates, developments, and more. Also, if you want to learn more about the industry, check out our SuperCoders Program on our website.
